Week 5

Taco Bell has a lot going for them recently. Cheap food, easy access to food, and effective social media presence. With 1.8 million Twitter followers, it is apparent people like what they have to say.

Taco Bell has done a great job with piggy-backing off of others' hashtags and making it relevant to their situation. The most recent instance is with the World Series. Every time a base is stolen, Taco Bell gives out free tacos. This campaign is backed with the hashtag #StealATaco.

With alternative diets such as vegetarian, vegan, and gluten-free becoming more popular, Taco Bell has announced which of their menu items are meat-free. They used the ever popular #MeatlessMonday to get their posts seen.

Taco Bell also has great interaction with their followers, from reply to retweeting. Twitter seems to be their most popular and interactive social media site. To get a link to their Twitter account, click here.