Week 2

Social Listening

I chose the brand Nike.

Nike's value proposition is, "based on a technically superior product, made of the best materials and with the latest technologies available, positioned as the most fashionable in the industry and endorsed by top athletes and sport stars."

Nike women's "Beautiful x Powerful" campaign has gotten a lot of good attention. It is a collection of 4 new black leather shoes. They drew inspiration from Joan Benoit Samuelson, who was one of the first female marathon runners.

A few local Oregon women are showing their appreciation to Nike for getting them through the Portland marathon.

If I were the brand manager, I would do more to increase the number of personal twitter accounts mentioning my products. I would push to have more interactions with my consumers. As of right now, it is mostly just businesses and other Nike locations such as Europe and New Zealand tweeting about the products.

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Marketing In The News

Sephora is one of the leading cosmetics retailers. The company has been at the front of the pack in mobile beauty sales. Sephora is now adopting a "Tinder-like" app with a feature called "swipe it or shop it". It will feature the company's own Sephora Collection of make-up. This helps shoppers sift through thousands of products quickly and contribute to their "beauty uncomplicator". Within a few months times, Sephora plans to make the app more interactive, allowing customers to post pictures of looks created with products bought with the app.

The challenge this app could face is that because Sephora carries so many well-known and high end brands, their home Sephora Collection is often over looked.

From this article I learned that Sephora is really thinking of how to reach their audience in a different and fun way. A majority of people know about Tinder and the "swipe" and I think this app is a humorous way to incorporate that. I give credit to Sephora for keeping their consumers in mind and making it convenient.

If you'd like to take a look at the article about Sephora's new mobile app, click here.

To see another opinion about Sephora's Tinder-like app, check this out.

Hayley